The travel industry is one of the largest sectors in the world with a global value of nearly $8 trillion, according to Forbes. Manning the front lines are the travel agencies that engage in providing tour packages and flights to millions of travelers every day.
Indeed, if you’re engaged in such a highly competitive industry, you might find it hard to get your fair share of the market. For this, you may want to invest in a highly effective advertising campaign that attracts more people to your service.
Here are a few surefire strategies you can use to advertise your travel agency:
Social media postings
Any business that doesn’t use social media as an audience engagement platform is doomed to failure. That said, you may need to create an effective online presence starting with your very own Facebook page. From there, you can upload your posters and promote your offers effectively to get more clients.
Use Google Ads
Google is not only the world’s leading search engine, it is also the world’s most popular advertising platform. For travel agencies, Google is a goldmine of potential leads and sales. By setting up a Google Ads campaign, you can directly advertise to people who are actively searching for the specific packages you are offering. And best of all, digital advertising is proven to generate a much higher return on investment than more traditional forms of advertising such as TV and radio.
Print out flyers
Aside from digital platforms, your travel agency can also use traditional advertising mediums, which (surprise, surprise!) are not actually dead. Even though people depend more on social media to look for the right travel packages, you may still opt to use flyers to effectively promote your services. There’s still a considerable number of people who would want to learn more through printed material. If you’re planning to mass-produce your flyers, look along the lines of FedEx printing services offering effective solutions for printing marketing materials.
Attend industry events
What’s the best way to engage an offline crowd? Sure, printed ads can help you win more sales, but when it comes to putting your brand out there, you may want to go where the crowd goes. Industry events such as trade shows and exhibitions are a great way to advertise your travel agency. Whether you’re an outbound agency or a tour operator, you will find considerable prospects from among the attendees of the event.
Come up with quality videos
Nothing stimulates one’s wanderlust more than visual eye-candy. Stunning pictures and videos of famous places around the world have always captivated both seasoned and would-be travelers. You can leverage this inner desire by creating quality videos featuring top destinations you’re offering. Add in a few tidbits about each destination and you will be taking more client calls in no time.
Your travel agency will have better chances to compete on account of these tips. Use them well and you’ll instantly book a first-class ticket to success!