With the internet being omnipotent on our planet, social media platforms have carved a separate industry for themselves. This enables social media to become one of the most influential innovations of our generation.
It has the power to build careers for those you seek to harness its true power.
Social media can also play a pivotal role in driving traffic to your website if you can use it wisely. Many people consider Instagram as one of the best traffic sources.
Sometimes, startups and upcoming artists may buy 100k Instagram followers to boost their popularity on Instagram and generate traffic.
Let’s take a look at how social media can generate traffic to your website:
Understanding the audience
Before you can think of generating any traffic from social media platforms you will have to agree upon your niche. The undirected approach will lead you nowhere.
Therefore, it becomes crucial to know your audience well enough before you proceed. Customize your page best suited to your niche. Not only will this encourage familiarity but it will also maintain brand identity.
Choose the theme, logo, colors wisely. This will have a huge impact on your audience which will ultimately lead to greater traffic funneling to your profile. Remember to verify your domain on each platform as this will allow you to put links of your websites on your posts.
Quality contents and posts
Once you have customized your page, it is time to add your content. You will need to craft quality content for your audience which keeps them engaged. Posts with higher interaction reflect higher traffic to your website.
Videos and animations can be a great tool if you want to create compelling content that will keep your audience hooked to your page. Make sure your posts are always relevant and up to date if you want to stay ahead in the game. Never make the mistake of getting irrelevant to your audience as this will deeply depreciate customer confidence in your brand.
Clever and catchy tags
Always keep your audience guessing. Keeping an element of curiosity in your posts as this will ensure proper traffic to your website. Come up with various ideas that you think your audience will find amusing and will consider a further investment of their time to click on your website.
Adding shortened links of your website or products to your description can help in a significant redirection of traffic to your website. There are many free URL shorteners on the internet. Choose the one best suited to your needs or is the most convenient.
Keeping a track of the competition
This is very important as this will help you to gain better insights into the minds of your audience. Find out what tricks your competition is employing to divert heavy traffic to their website.
Maybe this will give you a valuable lesson. Track performance numbers side by side or make graphs for better comparison. There are many tools on social media platforms to gauge your performance or you can use third party options if you are so inclined.
Focus on optimizing your profiles
Social media profiles can drive a good amount of traffic to your website if you use the right keywords in your biographies. Make sure you fill every detail in your profiles including relevant keywords in it. Include links to your websites, blogs, and other social media profiles.
Doing all this will increase your SEO score and your website will rank higher in the search engine results when someone searches for a product or service of your industry.
This is a great addition as this traffic is purely organic and you are not spending any money or time in doing it. So, focusing on SEO has become a must for every business if they want to compete with others.
Also Check: Best Step By Step YouTube SEO Guide
Create viral and visually appealing content
Try to create content that people get a willingness to share your content and they spread your posts with their family and friends to further increase your audience. The more audience you have, the more traffic you will get on your website.
Humorous content and visually beautiful content gets the most shares by the audience. Everyone enjoys a little laughter through funny photos or videos and if you can incorporate your brand together with humorous content, then that will do wonders for your brand. Similarly visually appealing content dominates the whole social media.
This content appeals to people’s eyes and they would want to watch more of them. This will make them click links to go to your website increasing your traffic.
Post actively when your audience is active
You have to post consistently to achieve a good number of followers in social media and that too at the time when most of your audience is active on the specific social media. For this, you have to measure the engagement number of your audience at different days and times and see what time will be best for posting. Different social media platforms may have slightly different results for this.
The more you post, the more chance is there for you to be seen by your audience and getting clicked through to your website. When you see a sudden increase in the traffic to your website, it means your strategy has worked. At that time, do not be lazy and do continuous efforts to take advantage of the increase you are getting.
You can use third-party tools to schedule all your posts ahead of time on different social media. This will help you in publishing posts at the right time without any unnecessary stress at the time.
Engage viewers in different things
You need to engage viewers by offering them useful and relevant content which they would want to see more of thus visiting your website. You could ask questions or conduct surveys on your website.
And you can inform your audiences on all social media about it so that they can go visit your website and participate in it giving you valuable feedback. When this will be done, they will look at other things on your website and will visit again if they like what they see.
You could give people some kind of incentive to people for visiting your website and doing a purchase or something else. You can give all sorts of offers or deals to do this task. It is upon you how creative you can get and how much you can spend on this. Try to find a balance on the amount of money you spend and the traffic you want to increase on your website.
Work on your website too
Increasing traffic to your website is one thing and it can be done in a number of ways as written in this article. But, what’s more, important is getting those people to come back again and again to your website. This can only be done if people coming onto your website for the website like what they see.
So, you need to work on your website such that it is user-intuitive and people can easily find what they are looking for. Constantly bringing out new features which further helps the customers in performing different functions on your website. Try to make your website unique and add something which people don’t get anywhere else.
If you are able to retain the people coming onto your website, then the traffic to your website will truly grow. Make sure you provide the best products and services with the best customer support to gain customers’ trust and credibility in your business.
The options of how you can drive traffic to your website from social media platforms are endless. It is up to you how you use the tools and features that are available at your disposition and make the best out of every situation.