Biscuits comprise of around 33% of the Indian bakery industry production-thus, signifying the reach and the infrastructure created by biscuit manufacturing companies all across India.
Biscuit manufacturing in Indiais not only manufactured for the domestic Indian market but is also exported to other countries as well, in astonishing numbers. Biscuits are a part of almost everyone’s life, they play crucial roles as conversational ice-breakers and also act as a form of destressing for people.
Variety is the name of the game right now!
Consumer habits for all products around the world right now- be it chocolates, ice cream bars, or even biscuits [you can add a hyperlink to my previous ice cream and chocolate article]-suggest that people want and need more diversity and assortment in their choices in order for it to be successful.
Following this trend, major biscuit companies are trying to segment their biscuits into different times of the day; so that customers have a variety of biscuit products to choose from.
For example, these segments range from digestive biscuits that would be beneficial to someone after a meal, to biscuits that can only be described as sinful fantasies for other times of the day!
The biscuit industry in India is huge, and there are a few main reasons driving the industry. Biscuit manufacturers in India, have made it a priority to deliver amazing flavor and taste in their biscuits.
Customers love the unique tastes that some of the biscuits provide and thus make them a good choice as an interim snack to quench your munchies!
This has created a competitiveness among brands to make biscuits taste better than their counterparts and therefore is the main reason behind the generation of new ideas and procedures in biscuit-making. Necessity is the mother of invention, and thus the major biscuit players in the industry are caught in a cut-throat race to invent novel ways to stay ahead of the curve and be more successful.
The ultimate winners in this? We, the consumers!
Some companies become more famous by either changing up the taste their biscuits regularly, or by offering a variety of products that satisfy every consumer need possible, whereas some companies rise to the pinnacle of biscuit manufacturers by offering the same consistent taste since their inception. Both of these models have yielded great results as you will see.
Top Biscuit brands which are ruling in Indian Market:
The gigantic industry of biscuit manufacturing in India makes sure that people have an ample choice to select their favorite flavor and type of biscuit. The upcoming list lays out some of the best brands to buy biscuits from within India.
Parle
Parle makes some of the best and most famous biscuits that have ever been seen in Indian history!Parle first opened its doors in 1929 to British dominated India. Since then, they have grown on to become India’s leading manufacturer of biscuits and confectionery. In fact, they are the makers of the world’s largest selling biscuit- yes, you guessed it–Parle-G!
Parle also boasts other very popular biscuit lines such as the savory ‘Krack-Jack’, the chocolatey sinfulness of ‘Hide and Seek’ andpioneering saltines of‘Monaco’. It can safely be said that if the name Parle is on a biscuit packaging, it guarantees quality, nutrition, and superior taste!
Parle’s meteoric success and sheer monopoly of the industry could be pegged down to its amazing taste- sure– but also due to their deeper understanding of the Indian consumer market and its psyche.
Such in-depth research of what their consumer audience craves has helped them in developing a marketing philosophy that reflects and targets the needs of the Indian masses and has shot them to the pinnacle of this industry.
They have made sure to make it a tradition to deliver both health and taste, while also being a value-for-money brand that allows people from all classes, age groups and walks of life to enjoy the Parle product range to its fullest.
Parle spans across the remotest villages in India and major cities around the world. Perhaps future generations will debate whether Parle is the biggest biscuit brand in the history of India, and quite possibly the world.
Britannia Industries
Britannia Industries was established in 1892, once again under British dominion over India. Because of the exploitative nature of the English, this company had very little capital to work with and barely made ends meet in its nascent years in Kolkata.
Fast forward a century and Britannia current own about 40% of the market share in bread, cakes, biscuits, rusk and other edible items! Britannia boasts annual revenues of more than 9000 crores and is amongst the most trusted food and biscuit brands in the country.
Britannia products are available everywhere across the country, mostly through 5 million outlets that they retail in, and according to their own website estimations, they reach over 50% of Indian homes in some form or the other!Britannia Industries boasts that they have stayed true to their company tagline of: “Eat Healthy, Think Better”.
According to their own estimates, they have removed over 8500 tons of Trans Fats from their own products. Britannia also became India’s first Zero Trans Fat Company ever!
Therefore, it is no surprise that this mega brand has also won many prestigious food awards such as the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award.
Various consumer report surveys have also noted that Britannia is indeed one of the most trusted brands in the Indian market. Their range of products include the likes of Marie Gold, Little Hearts, Nice Time, Tiger biscuits, and of course, Good Day- which is Britannia’s most successful line of biscuits.
In fact, Britannia actually has a better and more successful product line than Parle and would dominate the market if not for Parle’s flagship biscuit Parle-G! Nevertheless, Britannia is a glorious brand which assures quality and health with every sumptuousbite.
Sunfeast
The Indian Tobacco Company group started their biscuit segment as late as 2003 by launching Sunfeast. Remarkably, in that short span of time that it has been in the market, Sunfeast has proved to the Indian consumers that it is one of the best biscuit manufacturers in the country and since then has become one of the top players of the biscuit market in India.
ITC is one of India’s foremost multi-business enterprises with a market capitalization of $50 billion and Gross Sales Value upwards of US $10 billion. ITC is also rated among the World’s Best Big Companies and has successfully managed to branch into the Indian food market.
Within their relatively short-lived tenure, ITC has established vital brands like Aashirvaad, Sunfeast, Fabelle, Sunbean, Mom’s Magic,Bingo!,Yippee!, Candyman, mint-o, Kitchens of India, Farmland, B Natural, and ITC Master Chef.
These are some of the most successful food brands in the country and this shows that ITC has managed to gain the trust of the average Indian consumer. It is based on this reliability and consistency that Sunfast has built their biscuit brand on.
Sunfeast specializes mostly in cream biscuits, with Dark Fantasy, their most premium biscuit also being one of their highest selling biscuits. Thetenderness of their cream coupled with their flexible range of flavors makes for a heavenly gastronomical experience.
Priya Gold
Priya Gold is one of the biggest and most successful parts of Surya Foods and Agro Limited. It was established in 1992, and its commercial operations which included the manufacturing, and selling of biscuits under the brand name Priya Gold started in 1993.
Priya Gold, through its success, has now almost become synonymous with one of India’s favorite biscuits. They have experienced a sharp and meteoric rise to the top of the food sector, and have now recently started expanding towards cookies, cakes, confectionaries and other kinds of packaged food items.
This kind of expansion is only possible if Priya Gold, their original biscuit brand managed to capture the hearts of the Indian consumer market. Priya Gold products are now available in more than 20 countries across the world, and they have firmly placed themselves as one of the top players in the Indian biscuit industry market.
The popularity of their product lines such as Butter Bite, CNC, Snacks Zig Zag and Marie Lite has made sure that Priya Gold can command a sizeable market share in the competitive and cutthroat biscuit industry.
They have managed to retain their market share despite fierce competition from other well-established actors in the industry like the ones mentioned above. The company has world-class factories with high safety standards and are based in many locations all over India.
Their strong brand building and distribution capabilities have made sure that they have been able to grow their range of biscuits, and at the same time expand their facilities to keep up with the demands of the people and the quality required to satisfy their customers.
Anmol
Last on this list is Anmol Industries Limited- a packaged food company that majorly focuses on biscuits, cakes and cookies. A majority of their strong presence lies in the Northern and Eastern side of India and they have been trying hard to make progressive efforts which will help them in establishing a strong influence in the southern and western side of the country as well.
Since 1994, they have successfully managed to leverage their established brand presence, their extremely strategic supply chain, their diversified product line and therefore the consequent value proposition for their customers to reach the maximum number of households possible.
They have also strategically located their manufacturing facilities in order to reach more households in India and to establish Anmol Biscuits as an iconic brand across the nation. This has also been done using the help of experienced promoters, great advertising, and a competent senior management team.
Their plethora of options in their product range enables them to cater to a wide range of preferences across several consumer demands, segments and categories;thus making their products less susceptible to changes and shifts in consumer preferences, market trends and therefore less prone to risks of operating in a particular product category.
Their tagline of “Yours tastefully” successfully manages to share the ethos of the company, which is mainly based around being able to give the consumers the gift of great taste coupled with enduring and unwavering quality.
They want their products to reach every soul, regardless of class, social standing, age group or any other diversity parameter.
Their product line consists of over 61 varieties of biscuits, which has made them the 4th largest biscuit brand in India in terms of revenue. Their cream biscuit series has some iconic biscuits such as the Yummy Chocolate and the Yummy Milk.
They also have a healthy segment for biscuits, as well as a sweet segment. Their crackers segment also consists of Dream Lite and 2 in 1 which are some of the most recognizable biscuits in India.
If you are looking to find the best biscuits available in the country, this list is sure to help you out!
The list covers a wide range of brands which can satisfy any of your taste requirements, may it be savory, sweet, creamy or even healthy biscuits. By choosing biscuits from one of the companies mentioned above, it would be impossible for you to go wrong!
Biscuits are food items which can be extremely personal to a person and therefore it becomes important to make the correct choice.
Hopefully, now you will never have to risk it to get the best biscuit!