Twitter is one of the most popular social media platforms in the world and like every social media platform, Twitter needs consistency and quality content which simply means that you have to make sure that you have an iron-clad and efficient marketing strategy that has a proper posting schedule. This will help in increasing the awareness of the brand and gaining data on insights from customers to Gain more popularity by finding the best time to post on Twitter.
Twitter sees about six thousand tweets every second which goes on to show how active users are on the platform. For brands and businesses, this form of conversation and threads are an extremely valuable source of information. Twitter helps in building a personality for your brand and growing a brand presence that is extremely effective when it comes to interacting with your target audience.
This social media platform allows you to start a conversation and share information about events, product launches and so much more with your target audience, while in turn, your target audience will be able to find your content and tweets informative and may even share with their followers.
Being one of the most popular social media platforms in the world, Twitter helps in gathering feedback and delivering customer support, making it easier for brands to provide customer care to their target audience and allowing customers to easily reach out to brands in order to ask for help or even feedback.
Why is it Important to Time your Twitter Tweets?
Twitter is a popular social media platform and it is no surprise that brands will try their best to gain a global reach with their content. So, why it is important to time your Twitter tweets? Why is it necessary to know the best time to post on Twitter?
- One of the most common and biggest mistakes users make when it comes to the time of posting is that they tend to post during the evening on weekends and on Fridays during the afternoons. According to various studies, these times are the ones that coincide with the lowest and least number of clicks, engagements and retweets.
- The highest number of click-through rates often occur between Mondays and Thursdays, during 1 p.m. and 3 p.m., with the best time to post on Twitter being during these timings and days.
- Tweets that have images also seem to garner most engagement, so make sure to use images when it comes to your Twitter marketing tools for making Strategies.
One of the key points to note is that there are a number of metrics to analyze when it comes to users looking at your tweets and interacting with the content you post.
Why is it that the best time to post on Twitter is different for every brand?
The best time to post on twitter is different for every brand because every single brand has a particular best time to post on the social media platform because of the different target audience bases due to their unique behavioral patterns online.
It is important to know how to find the best time to post on Twitter for your target audience and your brand. One of the best ways to find your best time to post on Twitter is to go to the analytics page on the social media platform and view your tweet performances and note the trends that link the times that were post with the higher levels of activity.
Once you have the data about your target audience, when your audience base is most active on twitter and interacts with your tweets, you will have to A/B test every aspect of your Twitter marketing efforts. Make sure that you post during the peak times and make a list of the different times that you would like to analyze Twitter activities.
Also Check: Best Time to Post On Tiktok
Best Time to Post on Weekdays
The best time to post on Twitter is extremely crucial because you need to post the right content at the right time in order to maximize the results of your Twitter marketing strategy.
By just identifying the best time to post on twitter gives you a jump start on your Twitter marketing campaign that helps you increase the rate of engagement on your Twitter profile. With the updated algorithm of Twitter, the timing of your tweets play an important role in the success of your marketing strategy on Twitter.
Knowing the best time to post on Twitter is another step closer to making your content work with your audience base and posting at least one tweet a day which has your target audience to be the most active will help you make wiser and smarter decisions and will help in the increase of your rate of engagement.
Best time to post on Twitter on Monday
The best time to post on Twitter on Monday is between 11:00 Am – 1:00 Pm, but it is also advised that as Monday is considered to be the first working day of the week often, the best time to tweet on Monday is between 8 am to 4 pm.
Best time to post on Twitter on Tuesday
The best time to post on Twitter on Tuesday is between 9 am to 4 pm as studies have shown Tuesday is considered to be the second most engaging day on the social media platform.
Best time to post on Twitter on Wednesday
The best time to post on Twitter on Wednesday is between 8 am to 3 pm because being the midway to the much awaited week end, several studies have shown that Wednesday has the highest rate of engagement through the week.
Best time to post on Twitter on Thursday
The best time to post on Twitter on Thursday is during 8 am to 1 pm as being a day before the last working day of the week, the rate of engagement during the week seems to gradually decrease.
Best time to post on Twitter on Friday
The best time to post on Twitter on Friday is between 9 am to 12 pm because users tend to usually relax and get into the zone of relaxation by this time.
Best time to post on Weekends
While weekends are usually considered to yield lesser engagement rates, some studies show that weekends also tend to work in favor of higher engagement rates during the week but it also depends on sector to sector and business to business.
Best time to post on Twitter on Saturday
The best time to post on Twitter on Saturday is said to be between 5 pm to 9 pm during the weekend.
Best time to post on Twitter on Sunday
The best time to post on Twitter on Sunday is said to be between 9 am to 1 pm as Sundays are usually considered to be a day of rest spent either alone or with family and friends.
How to Find your Unique Best Time to Post?
So, how do you find your unique best time to post on Twitter?
- Learning about your target audience base helps massively as this not only helps you know their habits and what their day to day schedule may look like, you can also time your tweets this way and use this data to your maximum benefit in order to improve your Twitter marketing strategy.
- Tweeting consistently helps in building a strong and steady online presence on the social media platform but it also helps you understand the best time to post on Twitter as the average life span is less than 15 minutes and you need to make sure that you post the right content at the right time.
- Focusing on the type of your brand or business also helps in choosing the best time to post on Twitter because consumers tend of these brands or businesses tend to have different activities at different times.
Bonus: 5 Tips to Increase Twitter Engagement
So, what are the five tips that your brand can use to increase the rate of engagement on Twitter?
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Engaging with the content of other users
One of the best ways to push users into interacting with your content is to always engage with their content first, retweet, like, respond to the content they post when you can and when you do this you will find that these accounts on Twitter will be paying attention to what you post on Twitter as well and interact with the content you produce which in turn will not only help in growing a relationship between your brand and the users you have been engaging with but also increasing the rate of engagement on your content (your tweets).
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Making the most of visual elements along with your tweets
Every user on twitter knows the importance of visual elements in your tweets because not only does a tweet with visual elements attract more users and help in interacting with your content but it also takes up at least half of the screen which makes your tweet more visible as compared to the tweets without the visual element in them.
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Posting your feed on Twitter on the official website of your brand
This is considered to be one of the best ways to increase your rate of engagement on your Twitter account by integrating your Twitter feed on the website of your brand because this helps in displaying the content you have on your Twitter feed and visitors on your website will be able to see your tweets and may even follow you on the social media platform.
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Hopping on to a trending conversation on the social media platform
Being a popular and interactive social media platform, Twitter sees a trending topic every and your brand can utilize this by jumping in the viral conversations and the topics that are relevant to your niche which helps in not only gaining visibility but even increasing the awareness of your brand and your brand personality that helps in increasing the rate of interactions on your account on Twitter. You can also find the trending and viral conversations under ‘show more’ section that fall under the ‘What is happening’ page of Twitter.
Conclusion
One of the best ways to tackle this is by creating a doable schedule that your brand can follow, an efficient marketing strategy for Twitter and to post at the best time, and utilizing all the data found under the Twitter analytics page for the benefit of your brand and improving your approach to the best time to post on Twitter.