Before buying a product or using a service, you want to know you are going to receive exactly what you expect. When using websites for services or products, it is not always easy to decipher if an online company is genuine and one of the best ways to find out is by using credible brand reviews. However, how do you know if the review you are reading is genuine? Read on to find out the best methods for finding credible brand reviews online.
Industry Leaders
There are many websites created purely for the purposes of offering brand reviews but some of them stand far above the rest. TrustPilot is a good example, and this website is highly respected for brand reviews because it is neutral. The website has nothing to gain from falsely promoting a website and all the reviews come from people who have previously used the website.
You will see both the positive and negative reviews people have added and you can use them to make an informed decision on the brand. Industry leaders also come in the form of dedicated review websites, with those for online casinos being a good example. A leading online casino review website will show both the positive and negative aspects of an online casino and provide a complete breakdown of what the casino has to offer.
Licensing details and any complaints will also be noted and when you see both the positive and negative aspects highlighted, you know it is a credible review.
Using Google
Conducting a series of Google searches is one of the best methods for finding credible brand reviews. There are several search terms you can use to find the most reliable reviews and you must use them all to get a good overview of the brand. Some of the best search terms for finding credible brand reviews on Google include ‘the (company name) reviews’, ‘the (company name) complaints’, and ‘the best (product or service name)’.
You can conduct as many searches as you like using different terms. It is free to use Google, so the more effort you make in your searches, the more rounded a picture you will get of the product or service you are considering.
Forums
Online forums are always a good way to find credible reviews of brands. There are thousands of forums online dedicated to reviewing products and services and you can join the forum of your choice and read what they have to say. By creating an account at a forum, you can also ask questions and generate a discussion with people who have used the service or product.
Social Media
Social media may not be for everyone, but you can often find honest brand reviews on Twitter, Facebook, and Instagram. Users like to try products and upload their thoughts, whether it be via text or video. However, you must be aware of those who are being paid to promote a product and influences should always state if they are posting a paid review.