Just like students read TermPaperEasy reviews before they engage a service, you too may want to read a review of Ernest Jones in London before you buy Jewelry from them. Earnest Jones had modest beginnings in the late 1940s. However, it has grown into an established watches and diamond specialists in London’s Oxford Street.
This establishment features a collection of diamonds that include eternity rings, engagement rings, bracelets, necklaces, and earrings among others. It also stocks some of the most prestigious brands of watches in the world such as Gucci, TAG Heuer, Rado, Emporio Armani, Dreyfuss & Co, Longines and Omega among others. It also has watch-makers that make quality watches in the UK.
Thus, you will find watchmakers onsite when you shop with Earnest Jones. What’s more, the establishment features luxury accessories and gifts for different occasions from different brands including Hugo Boss and Mont Blanc.
The Good
Earnest Jones was established in 1949 and it is Signet Corporation’s subsidiary. And, though this firm is not the oldest jeweler in the UK, it has grown into one of the largest jewelry retail chains in Britain. Today, this is the leading retail chain for almost all types of jewelry. It boasts of exclusivity, impressions, and quality. This is the chain that people turn to when it comes to buying the most desirable jewelry pieces.
In most cases, people turn to Earnest Jones when looking for exclusive jewelry pieces. The brand has continued to underpin the position of Signet Corporation as the largest diamond jewelry conglomerate in the United States. Currently, Earnest Jones has about 200 stores whose annual gross revenue exceeds £200.
Just like there is an increase in the number of sites that offer custom dissertation writing help, so are the diamond retail stores in London. Therefore, Earnest Jones has to open more outlets to remain competitive.
Walking into the Earnest Jones store in London, you get the impression that you would expect from any small store. You will be met by professional sales persons that give you a customized service. These will focus on helping you get the jewelry piece that you are looking for. They focus on giving you a quality service and a luxurious experience.
Ideally, Earnest Jones in London seems to target consumers that intend to spend less than £3,000. Nevertheless, it has sales persons that know how to help you get the jewelry that you want based on your needs and budget.
The Bad 
Earnest Jones in London doesn’t seem to have fully professional diamond jewelry specialists. From the way they explain to you about their diamonds, you may think that the store doesn’t have decent diamonds.
Perhaps, that’s because they want to make you feel that even when you are on a budget, you can get diamond jewelry that suits you. However, this doesn’t justify the way they make you feel like you are buying a product of poor quality.
What’s more, some customers have complained about poor customer service by this establishment. The business seems to have customer care representatives that are slow to respond to complaints by customers. It also has a bad refunds procedure and the customer care representatives do not care to even apologize after messing up a customer.
Nevertheless, these are sentiments of some customers. It may also be attributable to the fact that the Earnest Jones has different stores and customers may have reached out to a different store other than the London store.
The Value
When you buy diamond Jewelry at Earnest Jones in London, the sales persons make you feel like you are getting the best value for your money. You feel like you are getting the best deal because the available diamonds are cut decently. They have fine depth with a brilliant finish. But, when you compare them to what other shops may offer, you might realize that there is nothing spectacular about them.
Comparing the diamond that Earnest Jones offers with that of some shops will show you that there is actually nothing particularly brilliant about their products. Nevertheless, they are not that bad either because there are terrible alternatives in some stores.
Unlike other shops where diamond is treated as an individual product, Earnest Jones groups diamond jewelry into SKU or Stock Keeping Units. That’s because without SKU system, the stores would have an unbearably complex inventory.
This implies that the quality that is listed is the guaranteed minimize size and quality that you get. 1/2ct in the UK means 0.05ct or even higher. In the USA, this description is vague and it may include 0.46ct stone.
Because large chains suppliers can’t supply all chains physically in exactly the same minimum quality, there is always free “upgrades” available. This is also the case for G|1 that is a two-color upgrade.
The Bottom Line
Earnest Jones offers a wide range of watches and jewelry that offer value for money for some people when compared to high street prices. This makes it a perfect place where some people treat themselves or their loved ones to great jewelry pieces.
The large inventory of this establishment makes it possible for everyone to get something special when it comes to jewelry. It is the place where people go to buy prestigious watches and engagement rings among others. It also features some of the most exclusive jewelry pieces in town.
Nevertheless, some people think otherwise. Some consumers claim to have received a bad treatment from the customer care representatives of Earnest Jones in London especially when they want to return or have their products replaced.
They claim that the sales persons at the store do not seem apologetic to customers that need a refund when they no longer need the products for some reasons and return them.
But, it is not apparent whether this is due to a misunderstanding, failure to follow the return policy, or some Earnest Jones representatives are simply not professional. Some people also feel that prices at Earnest Jones in London are inexcusably high and the quality of their diamond is subpar.
But overall, most people seem impressed by the products, services, and value that Earnest Jones in London offers.